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10-Mistakes Too Many Estheticians Make: #3

05 Oct 2016 7:10 PM | Douglas Preston (Administrator)

Putting Treatment Education Over Business Education. No matter how many peeling, planing, product knowledge and facelift massage classes you take they won't help you manage your business wisely. Sure, it's lots more fun to learn hands-on techniques but they may come at the cost of suffering budgets, cash flow and lagging sales. The smart Esthetician knows that without business skills they'll have a much harder time supporting a place to perform face and body treatments. So, the next time you mark the classes in a trade show program make sure there is at least one business growth and management class on your list. Balance is beautiful!

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